Instagram is a visual social network, but more and more attention is paid to post captions here. With the tightening of algorithms, everything becomes important: both the general appearance of the account and the captions for photos.
We’ve figured out what to write in the photo caption, how to properly format it and use the caption to engage the audience.
How to use emoji in a caption
To add an emoticon, simply add it to the post text. The audience has a different attitude to emojis in texts.
The optimal use of emoticons is to highlight important points in the post. For example, use colored squares or dots to make a list.
How to use hashtags in a caption
To add a hashtag, precede the word with a pound sign. When published, the tag will automatically become clickable.
In Instagram, tags act as links, and clicking on a tag takes the user to the overall ranking of publications with that specific tag.
The “popular” section contains fairly recent images which are considered popular by Instagram’s algorithms. Access to this section depends on several parameters about which the social network does not tell in detail. It is known that the number of comments under a publication and the speed of gaining likes affect this section. If you desperately want to be in the popular section, you can buy Instagram comments. Just make sure they come from real profiles and are actually relevant to your post. You can visit this website for relevant comments on your Instagram posts.
The number of users involved will largely depend on how to caption a photo on Instagram.
In the “recent” section are photos with a hashtag sorted by publication date. However, tech support Instagram admits that the picture may not get here either. Because of this platform feature, myths about the Instagram shadowban appeared: the hashtags stopped working in the account. This is not so, just in any account, any picture may not fall into this section of the tag.
Get a branded hashtag for the company: this will introduce users to it and they will use it in their posts.
Under one publication, you cannot place more than 30 hashtags: the rest will be non-clickable.
Tags can be placed both in a caption and in a comment on a post.
Beautiful Instagram photo caption
How to create interesting photo captions on Instagram? Take the example from the accounts you like. Track what topics they bring up in posts and how long their captions are.
In your account, tell the story of the appearance of the photo, your latest news or discuss a question that concerns you. Tell us about the café you go to, the recently seen movie, ask the audience an interesting question.
In a company’s account, captions are part of the content strategy. Formulate on what topics your brand speaks, with what intonation. Each post must comply with the company’s content strategy. Good morning wishes remained in 2012.
How to analyse Instagram captions?
Instagram statistics provide detailed data on photos and stories. But the effectiveness of captions on it is impossible to calculate.
- Captions are an important part of the publication. In it, you can tag a person, add a hashtag and give detailed information.
- The subject of the caption can be anything: the rules of the competition, the history of the creation of the photo, the question to the followers. But this content should be appropriate and consistent with the company’s content strategy.
- It is convenient to analyze captions and hashtags on Instagram.
A great idea for captions: a movie review
To write a review, just watching a movie is sometimes not enough. Interesting and professional reviews require knowledge of several rules and nuances.
To begin with, it is worth identifying the main differences between a review and a simple thought of the viewer about the movie.
A thought is a short text in which the author concludes his opinion about the movie and a subjective assessment.
A review is an expert opinion based on professional assessment and analysis. In another way, the review can be called a detailed annotation to the movie.
1. Emotions and relevance
A review should be written as soon as you watch the movie since the relevance of your review will decrease every day because more and more people will see the movie themselves. A review written on emotions is much more interesting than boring and static facts. So it’s worth going to the premiere of the movie with a notebook and pen to make notes for yourself in the course of the action, what you liked and what caused discontent or rejection. The article must be lively so that after reading it the reader will want to evaluate this movie himself.
To attract readers, an intriguing and eye-catching headline is required. Do not forget that in the title of the review you must write the name of the movie, but it can be interesting. For example, “Robin Hood is not as simple as it seemed at the beginning.”
In the introduction, it is worth colorfully presenting the idea of the movie, describing the plot so that the intrigue in the movie was not revealed, and the reader will want to see it. If you tell all the most important things that were in the movie, readers will not say thank you for that. If you are going to talk about an important scene in the movie you can first write “Spoiler alert!” to warn your readers.
Analyze the movie. Did the director manage to convey the main idea to the viewer? Was the game of actors, special effects, scenery, musical accompaniment surprising? Note what you liked and what caused a clear outrage. It will be nice to note the reaction of the rest of the viewers in the cinema to certain moments of the movie.
5. Your identity in the review
You can give your point of view of the movie, but do not forget that objectivity comes first.
The last thing you should do is conclude. What kind of viewer is this movie designed for, what can you get from the movie, is it worth watching this movie in the cinema?