Easter weekend box office profits hit 14-year low as major studios hold back releasing their tentpole movies to avoid clashing with Avengers: Endgame.
Easter weekend box office in the US hit a 14-year low as major studios hold back their tentpole releases to avoid a clash with box office cash cow Avengers: Endgame which arrives this week.
Despite the poor attendance at cinemas, there was another win for the horror genre as The Curse of La Llorona beat expectations with a better-than-expected $26.5 million to become Easter’s most-watched movie in theatres.
La Llorona was also the favourite of overseas markets too. It made $30 million from 71 territories. The weekend also saw Captain Marvel pass $400 million in the US market.
Producer of The Curse of La Llorona, James Wan, was right to believe the attraction of horror film’s primal thrills would have audiences queuing up for more entertainment in the mould of The Conjuring, Insidious and The Nun.
La Llorona, directed by newcomer Michael Chaves, isn’t an official instalment in the Conjuring universe, but does feature Father Perez, who made an appearance in Annabelle.
The Curse of La Llorona is out now in the UK.