Eco-fashion house The Ministry of Tomorrow has launched its newest public service video entitled Suton. The provocative film hopes to liberate us from “psychological imprisonment” and to regain the ability to think for ourselves in order to recognise the importance of taking action to do what can be done to improve conditions of the world.
Suton, conceived by Los Angeles-based for-profit social enterprise The Ministry of Tomorrow and British fashion filmmaker Roger Spy, features unsettling images designed to illustrate the current state of human consciousness under the influence of mental slavery caused by mainstream mass marketing rooted in profit making as the primary objective.
Through the provocative film, The Ministry of Tomorrow, which designs and produces high-quality, eco-luxury, vegan accessories and garments and sells directly to consumers at ministryoftomorrow.com, aims to revive hope that humans can be liberated from psychological imprisonment to regain the ability to think for themselves in order to recognise the importance of taking action to do what can be done to improve conditions of the world.
This is part of a series of public service videos by The Ministry of Tomorrow promoting fashion business (not as unusual), advocating for sustainability and conscientious choices that benefit humanity and the planet.
Julian Prolman, founder and president of The Ministry of Tomorrowm says: “Society has been conditioned to accept as normal commercial products where people, wildlife and the planet have been harmed in the process of making the goods. We are saying wake up, there is a better way to dress with style through ethical fashion” said Prolman.
You can view the film on YouTube here.