The Fashion Of Hip-Hop & Rap Is The Focus Of New Documentary “Fresh Dressed”

Feature documentary Fresh Dressed charts the innovative, weird and wonderful styles worn by hip-hop artists, rappers and crews from the inception of the movement through to the multi-million dollar fashion empires built by current megastars such as Sean “Puffy” Combs.

Fresh Dressed - Top 10 Films

The birth and history of hip hop has been well documented, from the music, block parties and digging in the crates for breaks to graffiti and breakdancing, all proving rich subjects for documentaries. But the accompanying fashion, the groundbreaking styles sported by early artists and fans of the genre, whose rush to find new threads, kicks and accessories went beyond Adidas sneakers and tracksuits to customised, graffiti jackets, Kangol hats and far, far beyond, hasn’t been given the attention it deserves…until now.

Feature documentary Fresh Dressed charts the innovative, weird and wonderful styles worn by hip-hop artists, rappers and crews from the inception of the movement through to the multi-million dollar fashion empires built by current megastars such as Sean “Puffy” Combs.

With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born – Fresh – and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

As Kanye West – one of the many rap icons interviewed for Sacha Jenkins’ Fresh Dressed – says: “Being fresh is more important than having money. The entire time I grew up, I only wanted money so I could be fresh.”

Sean “Puffy” Combs, Pharrell Williams, Kanye West, Nas and many more all wax lyrical on the importance of being Fresh Dressed in this fascinating film, due in cinemas and on download October 30 2015, courtesy of Dogwoof, following its London Film Festival Premiere. The film will then make its DVD bow on November 9 2015.

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