IMAX will unveil its latest technological innovation in October when it launches an advanced laser projection system at London’s iconic Leicester Square.
IMAX continues to push the boundaries of technology with its latest innovation, a state of the art laser projection system set to be unveiled in October. The Empire Leicester Square will be the first IMAX cinema in Europe to launch the new technology when The Walk: An IMAX 3D Experience makes its debut.
IMAX with laser represents a quantum leap forward in cinema technology – providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. Designed from the ground up for IMAX’s largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded color gamut that will allow filmmakers to present more vivid and exotic colors than ever before.
The new system also includes IMAX’s next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system’s ability to position sounds around the audience and further ensure every seat is the best in the house.
Andrew Cripps, President of IMAX EMEA, said: “We are raising the benchmark once again with the launch of IMAX with laser at Empire Leicester Square – providing film fans in the West End a cinemagoing experience unlike anything they’ve ever seen or heard before. We couldn’t be more excited to mark the European debut of this new laser technology at such an iconic venue – particularly with the strong upcoming slate of films like, The Walk, Crimson Peak, SPECTRE and Star Wars: The Force Awakens, that demand to be seen in this new format.”