Metcalfe’s skinny brings its range of calorie-cutting snacks to Odeon cinemas nationwide. Featuring a variety of flavoured popcorn & other goodies, the range gives movie-snacking a tasty low-cal alternative.
Have you ever gone to the cinema feeling a bit peckish but decided against buying that box of popcorn or that carton of nachos because you’re worried about fitting into your favourite jeans? Munching on a snack at the cinema is as much a part of the movie-going experience as that exciting moment the lights dim for the trailers but our increasing concern for the waistline might deter you from ordering the jumbo Coke with a side of sugared popcorn. Thankfully, Metcalfe’s skinny, an innovative corn-based snack range founded by Julian Metcalfe (best known for founding Pret a Manger and itsu), will be available in approximately 80 Odeon cinemas across the country after a successful trial at sites in London.
The brand is on a mission to create a range of delicious and lighter snacks made with top quality ingredients. Back in 2009 Julian was fed up of stodgy snacks and wanted to create something that was lighter yet still tasty to replace the bog standard crisp. Metcalfe’s skinny topcorn was born and is now one of the most loved popcorn brands in the UK.There’s literally something for everyone. My preference for popcorn with a sweeter edge meant Metcalfe’s skinny’s Chocolate Crackle and Sweet Cinnamon flavours made my taste buds purr. I was lucky enough to try them both as well as the rest of the “Topcorn” range which includes White Cheese (which has been likened to Philadelphia cheese), Heat ‘n Sweet and Wasabi Glaze (for that spicy kick), Sweet ‘n Salt, and Sergeant Salt (for those that just like their popcorn as a simply flavoured savoury snack).
I also had the opportunity to try the light bite “Corncakes” range which come in Dark and Light Chocolate flavours as well as Olive Oil and Rosemary.
Following the 6-month trial at seventeen Odeon venues across London, the range has proven to be so successful it is now preparing to be rolled out across the country.
Founder of Metcalfe’s Food Company Julian Metcalfe said: “Our significant growth over the last few years is true testament that the UK are increasingly seeking out natural, delicious and healthier snacking options. Popcorn was born at the cinema so I am delighted that Metcalfe’s skinny has been chosen as a listing at ODEON. I think it is truly admirable that ODEON are committed to making these changes long term and we endeavour to support them every step of the way.”
Richard Hyde from ODEON cinemas said: “We are fully committed to providing a great choice of refreshments for our guests, which includes a commitment to offer a range of healthier and lighter snacking items. We are delighted to be working with Metcalfe’s skinny as we believe the addition of their products provide lighter snacking options, combined with fantastic taste.”
To learn more about the wide range of delicious Metcalfe’s skinny products, please visit www.metcalfesskinny.com
Also, check out Metcalfe’s skinny’s Facebook page at www.facebook.com/MetcalfeSkinny or follow @MetcalfesSkinny on Twitter.