Peep Show’s Robert Webb compares the market as Maurice Wigglethorpe-Throom. This funny new advert analogises credit card debt to out of control facial hair!
Robert Webb is rarely seen shying away from a camera. Not that he goes out of his way to encourage attention. When it comes to his private life he’s rarely one to be caught out by the paparazzi. But, when the camera is rolling, and the limelight falls upon his otherwise understated stature, he’s like a kid in a candy store, fired up and exploding on sugar (remember Flashdance for Comic Relief!).
After another successful rendition of Jez in Channel 4’s Peep Show, and an assortment of cameos including voicing a robot in Doctor Who and appearing in Comedy Central UK’s Threesome last year, the adaptable comic is now helping discerning viewers “compare the market”.
Starring in Compare The Market’s latest advert targeted at people wanting to shift debt from one credit card to another to benefit from a lower rate of interest, Webb is at his charming best as eccentric English gent Maurice Wigglethorpe-Throom.
In the full-length advert (which you can see below) that began showing on UK television screens in January, Wigglethorpe-Throom (the founder and CEO of comparethemarket.com, or so he says) amusingly explains the perils of spiralling credit card debt in the form of facial hair. Yep – FACIAL HAIR!
Advertising can be a fascinating thing and this advert is a good example. What is it about advertising, particularly television advertising and the very theatrical, high-gloss, big budget short films that pre-empt our enjoyment of every film we see at the cinema, that inspires us to buy something? Often these “films” have very little to do with the product they are selling. There are literally thousands of examples but, for instance, the “tick-follow-tock-follow” surfing horses in the Guinness adverts. The increased facial hair standing in for mounting debt on a credit card in Compare The Market’s latest advert is as ludicrous as it is funny.
Yet, this new character of Webb’s is one we’re likely to see on television a few more times this year. Don’t be surprised if “chin brambles” begins to get recited just as much as the meerkat’s “simples”.
Check it out below to see what you think.
Post sponsored by Compare the Market